Wednesday, 2 June 2010

Boucheron launches into The Wonder Room at Selfridges

Boucheron has launched into Selfridges, London. Boucheron will be located in the Wonder Room on the ground floor, a 19,000 square-foot space that is dedicated to luxury items, fine jewellery, watches, wine and other precious gifts. Boucheron will present collections from the jewellery lines including: ‘Delilah’, ‘Ava’, ‘Bestiary’, ‘Trouble’, ‘Quatre’ and the ‘Ma Jolie’ collection which launched in May 2010. Boucheron's timepieces will also be available which includes the two new feminine cocktail watches ‘Ma Jolie’ and ‘Ava D├ęco’ as well as the new limited edition Reflet XL Chateau Latour, from the end of June. To complete the displayed collections, customers will be offered to experience the same bespoke service that Boucheron provides within its boutiques all over the world.