Wednesday, 16 June 2010

Not Just A Label limited edition tees launching 23 June

Not Just A Label (NJAL) is launching a limited edition collection of organic cotton tees in partnership with new fashion talent Patrick Mohr, Aoi Kotsuhiroi and Spon Diogo. NJAL worked with three designers chosen for their sustainable sensibilities and eclectic style. London based Japanese designer Aoi Kotsuhiroi has the expression of her jewellery design translated through print on her sheer cotton fabric ‘Nowhere’ Tank Top. Patrick Mohr is one of Germany’s most current designers; his loose-fitting T-shirt silhouette provides a template for the style of the NJAL T-shirts. The simplistic graphic black and white fabric divide on both the T-shirt and tank gives a masculine edge and simplicity to these unisex styles. Spon Diogo is the design duo that provided the print for the third unisex T-shirt. With the graphic and structured take on prints and cuts that is characteristic of young Danish design, the Ying Yang T-shirt balances out the collection. The Not Just A Label Organic T-Shirts will be available in a limited stock from the online shop from 23 June, priced at £55.00 each.