Wednesday, 16 June 2010

Pure Premium to launch this August

This August Pure London will be launching a premium section, Pure Premium, to house high profile contemporary womanswear designs. Taking over the surroundings of the Pillar Hall at Kensington Olympia, 12 international labels will be on show including Best Behaviour, Stefanel and Mardi Jeudi. Each label in Pure Premium is handpicked and representative of the best high-end boutique brands in the market. Danish brand Best Behavior, established by the designers Marie Ørberg and Malene Brøchner in 2004, will be showcasing its collection, while one of Italy’s largest fashion houses, Stefanel, will be presenting its latest collection of ultra feminine designs mixed with urban chic to buyers and retailers.