Monday, 12 July 2010

DIARY is delighted to be involved with Fashion Press Week

DIARY is delighted to be involved in the launch of a new press day concept for the fashion industry. Fashion Press Week launches on 3-4 November 2010 at The Saatchi Gallery to showcase Spring/Summer 2011 collections to the fashion press across all sectors of the fashion arena.

Fashion Press Week will host a strong cross section of designer, bridge and high street brands from multiple retailers, e-commerce, department store groups, independent retailers and wholesale labels across multiple product categories giving the press access to the UK’s most press worthy collections all under one roof.

Fashion Press Week’s priority focus is to ensure brands retain exclusivity whilst effectively communicating their core brand ethos to the fashion press. It will not only be more cost effective than a stand alone press day but the brands will receive much higher levels of press attendance, with a budget in place for ensuring the presence of selected press, including international and UK regional.

In addition, PR teams involved will gain valuable time as all the press day planning and logistics, including the time intensive process of venue sourcing, catering and securing press attendance, are taken care of by Fashion Press Week.

Fashion Press Week will also offer the ideal platform for product call-ins. To streamline the process the press will be provided with barcode scanners when they arrive at the show to call-in samples.

A dedicated beauty room will offer beauty brands the opportunity to launch new products and undertake demonstrations to showcase to the key beauty editors.

A fantastic networking event for the industry, Fashion Press Week will see attendance from the digital press including bloggers, promotions and advertising teams and celebrities. With key features and sponsors lined up, the show will be the must-attend event in the British press day calendar, and there are future plans to take the concept to other fashion capitals each season. A second show in May 2011 at The Saatchi Gallery will launch Autumn Winter 2011 collections. Brands showing at the event in November will be given priority to launch at Fashion Press Week for AutumnWinter 2011.

Brands are invited to apply and press can register to attend via
For press information contact:
For more information contact:

All applications are subject to approval by the Fashion Press Week panel, which includes Gail Raymonde, the proprietor of DIARY. In addition to DIARY, the event is backed some major UK industry influencers, including British Fashion Council, The Fashion Business Club, Central St Martin’s College of Art and Design, Louise Wilson, Elle, Cosmopolitan and Glamour.

Bonnie Rakhit, Merchandising Editor, Elle magazine says, “The concept is absolutely brilliant. It will save us so much time as well as budgets and give us much more time to spend in the office.”

Sairey Stemp, Fashion Editor, Cosmopolitan magazine agrees, “The magazines will love this event. Our time is a key factor and we just don’t have enough of it. At the moment we are visiting the same venues every week for two months each season and time is a huge constraint.”

Claudia Mahoney, Executive Fashion and Beauty Editor, Glamour magazine comments, “Fashion Press Week is an incredible project that could seriously advantage the industry as a whole.”

Caroline Rush, CEO British Fashion Council, “The BFC fully supports the Fashion Press Week.”

Daniel Ritterband, Head of Marketing for London, “On behalf of the Mayor’s Office and London we are delighted to be hosting the first international Fashion Press Week.”

Follow Fashion Press Week on Twitter here.