Thursday, 15 July 2010

eBay to sponsor NatMags third annual 30 Days of Fashion & Beauty 2010

The National Magazine Company has announced eBay Outlet as the brand new sponsor of the third annual 30 Days of Fashion & Beauty 2010, in a deal negotiated by Carat Sponsorship. 30 Days of Fashion & Beauty is a multi-media event taking place in September 2010 involving some of the world’s leading fashion and beauty brands, reaching more than 10 million women across the UK. First launched by NatMag in 2008, 30 Days of Fashion & Beauty celebrates the passions and interests of its readers while offering an innovative platform to drive sales for advertisers. During September, the programme is packed with magazine-led initiatives, engaging features from the nation’s leading editors, shopping extravaganzas, fashion shows and pop-up shops as well as offers and giveaways. Just some of the 100s of giveaways include a VIP experience from London Fashion Weekender, Michael John pampering day, beauty bags, Lola Rose jewellery, gift cards from Reiss and French Connection, BCBG Maxazria and Ice-Watche, plus eBay Outlet will be offering readers a chance to win £500.00 vouchers for the eBay Outlet., which launched on 1 July, will again be providing online support for 30 Days of Fashion & Beauty as part of the month-long festival’s integrated marketing campaign. The website will be regularly updated with new events, offers, reviews, content and giveaways from all participating NatMag titles – Cosmopolitan, Company SHE, Good Housekeeping, Harper’s Bazaar, Prima, Zest, Reveal, Best, and Each title will have its own unique landing page for its readers which can be accessed simply by clicking on the logo from the homepage.