Friday 16 July 2010

Graduate Fashion Week finalists to showcase collections on the catwalk at Pure London

Pure London will be supporting the up-and-coming talent in the British fashion industry this August with the winners of Graduate Fashion Week showcasing their collections on the main catwalk. Graduate Fashion Week aims to promote and nurture the talents of today’s young, creative innovators, so that tomorrow’s creative industries can continue to play a major role in the economy of the UK and the rest of the world. The very best BA Graduate fashion design talent in the UK including Rebecca Thomson, Sara Wandsworth, Naomi New and Rhea Fields will be opening the catwalk show on the main stage every day. Rebecca Thomson, of Manchester University School of Art, is the winner of the prestigious River Island Gold Award at GFW. Her collection presents elegant wearable, neutral designs, which have a strong commercial feel. Rhea Fields from Northbrook College was the successful winner of the Womenswear Award. Her collection consists of androgynous tailored pieces with fleshy pink tones, black leather and latex. Naomi New hails from Northumbria University and was a finalist of the River Island Gold Award. Her collection is inspired by her love of horse riding and consists of flamboyant designs incorporating her equestrian and armour influences. Sara Wandsworth will show her floaty layered pieces as well as her oversized prints of London landmarks. The UK Trade & Investment department will also be bringing 10 London based designers to the show including Ada Zanditon, Cecilia Hammarborg, Neurotica, Zoe Boomer, GulayCay Designs, Uncommonly Beautiful, Karje, Good one, Coco Barclay and Bestow. (Images from Naomi New and Rebecca Thomson)