Friday, 16 July 2010

The Perfume Shop and Superdrug roll out ‘shop in shop’ perfume concept

The Perfume Shop and Superdrug, both sister companies of the AS Watson Group, the world's largest health & beauty retailer, announces plans to roll out in-store branded perfume shops within Superdrug stores nationwide. The 'shop in shop' concept has been driven by Jeremy Seigal, CEO of AS Watson Health & Beauty UK and The Perfume Shop's Managing Director, Jo Walker and will see in-store fragrance refurbishments at eleven UK Superdrug stores, with the first store launching in Aylesbury, Buckinghamshire later this month. Full list of stores and projected completion dates:

Aylesbury - July
Tooting - July
Bank St, Bradford - July
Milton Keynes - August
Bury The Rock - August
Argyle St, Glasgow - August
Braehead - September
The Strand - September
Kingston - September
Westfield - September
High St Kensington - October

Each of the existing fragrance counters in the eleven stores will be completely refurbished and re-branded with The Perfume Shop's recognisable black and red signage and POS material and will be staffed by The Perfume Shop employees.