The Perfume Shop and Superdrug, both sister companies of the AS Watson Group, the world's largest health & beauty retailer, announces plans to roll out in-store branded perfume shops within Superdrug stores nationwide. The 'shop in shop' concept has been driven by Jeremy Seigal, CEO of AS Watson Health & Beauty UK and The Perfume Shop's Managing Director, Jo Walker and will see in-store fragrance refurbishments at eleven UK Superdrug stores, with the first store launching in Aylesbury, Buckinghamshire later this month. Full list of stores and projected completion dates:Aylesbury - July
Tooting - July
Bank St, Bradford - July
Milton Keynes - August
Bury The Rock - August
Argyle St, Glasgow - August
Braehead - September
The Strand - September
Kingston - September
Westfield - September
High St Kensington - October
Each of the existing fragrance counters in the eleven stores will be completely refurbished and re-branded with The Perfume Shop's recognisable black and red signage and POS material and will be staffed by The Perfume Shop employees.
