Friday, 23 July 2010

Harrods to host `The Perfume Diaries´ exhibition

Harrods is hosting a new exhibition celebrating the past, present and future of the perfume industry ‘The Perfume Diaries’. The exhibition shall run from 2 September - 2 October with previews from 28 August. The Perfume Diaries chronicles the story of perfume from ancient times right through to modern day and beyond. Harrods will unveil the heritage behind fragrances on the market today, demonstrating the evolution of the world’s favourite scents. Housed within a contemporary exhibition space on the Fourth Floor of Harrods, The Perfume Diaries, curated by fragrance authority Roja Dove, is a comprehensive view of the most significant and influential scents to have emerged since the 1800s; from Jicky to JLo and everything in between. The exhibition will also educate customers as to how fragrance is made, in an collaboration with Givaudan which will explain the manufacture process and enable customers to touch, see and smell ingredients used in Perfumery. A series of high-profile events during the exhibition will see the worlds finest and most revered perfumers talk about their work, including Erwin Creed, Ormonde Jayne’s Linda Pilkington and Lalique’s Silvio Denz.