Monday, 26 July 2010

Vauxhall Fashion Scout Merit Award 2011 Announcement

Vauxhall Fashion Scout, London’s largest showcase of innovative fashion designers, has announced Eudon Choi as the Merit Award Winner for Spring/Summer 2011. The widely acclaimed Merit Award is chosen by a panel of industry experts and gives the winner a fully sponsored catwalk show and exhibition space at Vauxhall Fashion Scout during London and Paris Fashion Weeks. Eudon first hit the headlines last season at Vauxhall Fashion Scout’s group show, Ones To Watch. Dover Street Market snapped up his graduate MA collection, and he now counts Lusia Via Roma Italy, Harvey Nichols Hong Kong, Harvey Nichols Dubai, Debut New York and Young British Designers as key stockists. Eudon Choi previously worked as senior designer at Twenty8Twelve before launching his own label in 2009. His win follows in the footsteps of past Merit Award winners Hermione de Paula, William Tempest and David Koma; who is now the proud recipient of this year’s New Gen catwalk show award. The winner of the highly coveted, three-season Merit Award is given the opportunity to showcase their collection at a high profile fully sponsored show during London Fashion Week. The award also offers the winner access to a specialised mentoring programme throughout the year to help them grow and develop a successful, sustainable business.