Monday, 16 August 2010

Ascher Studio launches new collection for
the first time in 30 years

Ascher Studio is launching its first new collection of scarves in thirty years with Sam Ascher, the fourth generation director of the veteran company, spearheading the launch. Designs by Graham Sutherland, Feliks Topolski, Gerald Wilde and Alexander Calder, have been selected from the Ascher archives, and re-issued in vibrant new colourways. The Wilde piece is taken from a fabric worn by Princess Elizabeth on her Royal Tour of Australia in 1947. Each scarf has Ascher London on the label, to denote that the design is different from the limited editions issued during the Zika Ascher’s London period. In addition, there are four new designs: starting with Flowers, a floral originally by Sam’s grandmother Lida, which he has reconfigured in black or pink. The Ascher plaid is offered in grey, black and bright pink. Rose Pompom is based on an Ascher pattern that featured in the Christian Dior collection of 1954, offered here in beige, grey/magenta or pink cashmere. Papier Dechiré is a geometric abstract in beige or blue, reminiscent of an early 1960s non-objective painting. The new collection will launching in London in September, with a launch event to be announced shortly.