Thursday, 26 August 2010

Goodone announces Topshop and Tesco projects

Goodone is an award-winning fashion label that designs and produces innovative structured knitwear. Using reclaimed fabrics, the label has made a deliberate choice to source sustainably since its inception in 2006. Having exhibited at Esthetica as part of London Fashion Week for the past three seasons, Goodone has gained increasing recognition Including having been handpicked by Yasmin Sewell to receive BFC sponsorship. Yasmin chose to mentor Goodone, leading to the preparation of the Autumn/Winter 2010 collection. This collection has been bought outright by TopShop and will debut in September, coinciding with London Fashion Week. The collection will be sold online as well as in the Oxford Circus flagship store. The same collection was also bought by, an online boutique selling exclusive collections by prestigious designers, further highlighting the success of these current designs. This Autumn/Winter 2010 collection includes body-hugging dresses with quilted hips and shaping side panels, and a bomber in chunky Aran knit. Crocheted cutouts reveal flashes of skin, setting off the layered quilting of cropped, sports-inspired hoodies. In contrast, knitted peg trousers and a backless hoody are easy to wear while being innately contemporary. Denim-effect knits lift a monochrome palette of varying shades of black, grey, cream and taupe. Clothes retail between £70.00 for cashmere mix jumpers to £225.00 for a statement crochet dress. Another venture surrounding the brand is collaboration with Tesco, which will see an online diffusion line available in October. The collection will incorporate key looks from the Goodone signature style including panelled and wrap dresses, leggings and skirts. This upcycled collection will be made entirely from ends of rolls and factory waste from a green factory in Sri Lanka.