Wednesday, 25 August 2010

Melvita flagship UK store is opening
in Covent Garden this November

French organic cosmetics brand Melvita is continuing its global expansion by opening its first UK store in November 2010. Following the successful UK launch online in January 2010, Melvita has expanded to offer an assortment of products in Whole Foods Stores, Harrods and selected John Lewis’. Melvita has secured a site for the stand-alone store in the new St Martin’s Courtyard development in Covent Garden, enabling the whole range to be presented together for the first time in the UK. With the expertise to deliver skincare products targeted to individual skin needs – hydration, anti-ageing or radiance – as well as everyday key personal care products including Shower, Haircare and Mother & Baby, customers can shop across each of the Melvita product areas for all of their personal care. A Consultation Island in the centre of the store will enable customers to have personalised consultations with the trained Melvita staff, with an integral sink unit to be used for demonstrating and fully experiencing the products before making decisions. Encompassing nature and the local community is important for Melvita, so a community area with a chalk board, books and events table will encourage the local community to interact in-store and enable the store to host events, workshops and promotional activities. The St Martin’s Courtyard store is expected to open mid-November 2010.