House of Fraser is set to launch Apothecary - an area of the store solely dedicated to new and niche brands this October. Launching in to Glasgow followed by Manchester, Birmingham and London afterwards, House of Fraser hopes to have Apothecary available in all 61 stores across the country by Christmas. Exclusives to House of Fraser Apothecary is candle company Cereria Terenzi, Deborah Lipmann’s self-entitled range of nail polishes, New Zealand beauty brand Electric Body and MOR, created between Australian designers Dianna Burmas and Seon St. Mor. Other brands showcasing their lines include: 3Lab, Ark, Berkley Square, Body America, Crabtree & Evelyn, Eylure, Fake Bake, Gentry Grooming, He-Shi, Hissyfit, Jane Packer, Lab Series, La-Tweez, Laura Mercier, Lancaster, Perricone MD, Per-fékt, Révive, Rodial, Rosebud, St Tropez, Trilogy, Vita Liverata and Xen-Tan. House of Fraser is also launching its first own-brand beauty range Apothecary. Created with fourth generation perfumer Francois Robert, this range includes Apothecary Body Collection, Hand Collection and Travel Collection, priced at £20.00 each.
