Friday, 27 August 2010

InStyle and L.K. Bennett partner for workwear supplement

InStyle magazine is partnering with L.K. Bennett to publish a guide to everything readers need to know about looking great at work. In 24 large format pages, the ‘Get Smart – Workwear made chic and simple’ supplement features more than 150 workwear buys and explains the best office-friendly catwalk trends. Get Smart talks to professional women about their go-to workwear and accessories, showcases the modern capsule wardrobe and gives readers the rundown on how to achieve 5-minute morning make-up. To publicise the partnership between L.K. Bennett and InStyle, copies of the Get Smart supplement will be handed out to female workers at seven London locations including Canary Wharf, Bond Street and London Bridge. In addition, InStyle and L.K. Bennett will be running a Twitter competition with luxury goodies for readers to win in L.K. Bennett stores. Readers will discover details of the store taking part each day by visiting Get Smart will be published with InStyle’s October issue, which goes on sale from 2 September.