There were over 50,000 votes from Prima readers and high street shoppers for the Comfort Prima High Street Fashion Awards 2010 which took place last night celebrating the best of high street retail. Hosted by Jeff Banks and Prima magazine editor Maire Fahey, the event attracted more than 1000 Prima magazine readers and high street retailers at Battersea Evolution Marquee. Celebrities included Darius, Lulu, Caprice, Zoe Salmon, Elen Rives, Andrea Maclean and Camilla Dallerup.
Winners:
Accessories - Accessorize
Beachwear - Marks & Spencer
Best Young Fashion - New Look
Casual Clothes - George @ Asda
Catalogue Shopping - Next
Children’s Clothes - George @ Asda
Customer Service - Marks & Spencer
Department Store - John Lewis
Eveningwear - Monsoon
Hottest Trends - River Island
Jeans - Next
Lingerie - Marks & Spencer
Maternity Clothes - Mamas & Papas
Petite Sizes - Next
16-Plus Sizes - Evans
Shoes - New Look
Smart Clothes - Marks & Spencer
Supermarket Range - George @ Asda
Value for Money - Matalan
Website Shopping - Debenhams
One To Watch - Mint Velvet
Prima High Street Retailer of the Year - Marks & Spencer
Highly Commended:
Accessories - Marks & Spencer
Beachwear - George @ Asda
Best Young Fashion - Primark
Casual Clothes - Primark
Catalogue Shopping - Littlewoods
Children’s Clothes - Next
Customer Service - George @ Asda
Department Store - Debenhams
Eveningwear - Debenhams
Hottest Trends - New Look
Jeans - Marks & Spencer
Lingerie - La Senza
Maternity Clothes - Mothercare
Petite Sizes - Marks & Spencer
16-Plus Sizes - Simply B
Shoes - Next
Smart Clothes - Next
Supermarket Range - Tu @ Sainsburys
Value for Money - George @ Asda
Website Shopping - Tu @ Sainsburys
Prima High Street Retailer of the Year - Next
