Friday, 10 September 2010

ASOS launches 'ASOS Tee-V' and collaborates with designers for exclusive T-shirt designs

ASOS has partner with Hewlett Packard to launch ‘ASOS Tee-V’ - a series of films showcasing key fashion week content including catwalk shows, designer interviews, parties and behind the scenes footage. The films will be hosted on and will feature round-up footage from New York (three edits), Milan and Paris (one edit each) and daily footage from London hitting the site at 8PM for each night of London Fashion Week. Each week, there will be localised content focusing city-by-city including Q&A’s with local designers and bloggers, street style photos and city tips from celebrities. To celebrate the launch, ASOS have collaborated with Louise Gray and Antipodium to create exclusive T-shirt designs to accompany the video and editorial content. Additionally, ASOS are creating a series of bespoke films for HP that will focus on the hardworking talent behind London Fashion Week. Stylists, make-up artists and aspiring designers will be profiled in these films to give viewers an insight into the people that make Fashion Week happen.