Wednesday, 27 October 2010

Womenswear label EAST launches new website

Ladies fashion brand EAST launches its new website on Wednesday 3rd November. The new EAST website has been designed to evoke and reflect the brands Indian heritage and individual personality. The design pays homage to the detailing found in many EAST products such as hand block prints, woven textures and hand embellishment. The website will house the entire EAST collection of clothing, jewellery and accessories and customers can shop by size, by colour and by price to find exactly what they are looking for. It will also launch exclusive capsule ranges including homeware this December. EAST customers can create their own Wish List to share with their friends and other new features include free delivery to a local EAST store, a tailored next day delivery as well as international delivery. The new website heralds the start of a brand re-fresh that will be rolled out to stores during 2011 and will offer a strong platform to promote new sub-brands that EAST are launching in AW11. EAST will be showcasing its SS11 collections at Fashion Press Week (3-4 November) at The Saatchi Gallery, London SW3. Stand no. FD02. There is still time to register for the event through