Monday, 29 November 2010

Finalists announced for ShopStyle UK Online Stylist Award

Fashion shopping site has announced the shortlist for inaugural ShopStyle UK Online Stylist Award:

Corinne Rudd, 22 years old, fashion student from the University of Derby.
Katie Smith, 24 years old, trainee stylist from Evesham.
Leah Bateman, 25 years old, IT team-leader from Bristol.

The award has been set up in conjunction with The Clothes Show Live to find and recognise the hot new amateur styling talent online. The three young finalists were chosen after a series of styling challenges where they were tasked with creating fashion mood boards using the ShopStyle stylebook tool. The finalists had free reign over a wide range of fashion brands to create their entries available on ShopStyle including; Karen Millen, Debenhams, Aftershock, Glassworks Studios, A/Wear, Quiz Clothing, and Boohoo. They were chosen by judges, fashion journalist Fleur Britten, stylist Alex Longmore, and Pop Sugar celebrity reporter Laura Street, from several hundred entries for the Award. Their stylebooks containing fashion looks along the theme of “Magpie party” stood out from the competition for clever combinations, on trend looks and good product choices.