Monday, 29 November 2010

Ralph Lauren Polo Jeans Co. announces the launch of Art Stars

Ralph Lauren Polo Jeans Co. announces the launch of Art Stars – an exhibition of 42 works from a group of Europe’s emerging contemporary artists to be auctioned in London at Phillips de Pury Howick Place on Saturday 4 December through Monday 6 December. Proceeds from the auction will benefit Teenage Cancer Trust - a charity dedicated to helping young people fight cancer. Throughout the three days, visitors will be able to place silent bids on the Art Stars and the event will conclude with a party on Monday evening in which Simon de Pury will personally auction a selection of the Art Stars live. The Art Starts project is inspired by the iconic American Star Spangled Banner and is synonymous with the philosophy of the of the Polo Jeans Co. brand. The brand commissioned up-and-coming European and Middle Eastern contemporary artists to customise a canvas by creating three-dimensional stars made from the finest American denim. The artists can choose an assortment of materials unique to their specialty and materials ranged from denim and replicas of the American flag to dyes, bleach and embroidery. The stars have been displayed in select Polo Jeans Co. stores in cities across Europe before culminating in the exhibition and auction at Phillips de Pury. For more information please visit the Art Stars website here or see event details in DIARYdates.