Wednesday, 3 November 2010

Gucci launches limited edition GRAMMY collaboration

Gucci Timepieces and Jewellery has announced its partnership with The Recording Academy, hosts of the GRAMMY Awards, and is launching a special edition watch and jewellery collection, designed by Gucci Creative Director Frida Giannini. The new range includes Gucci's first-ever digital timepiece, the I-GUCCI. This has a broad watch face that changes from a two-time zone dial in large digits to a streamlined version that features two discreet digital hands revealing local time. Its large, double-layout digital display houses a tag celebrating the GRAMMY partnership. The yellow PVD stainless-steel case is complemented by a black or white rubber strap that sports both the GRAMMY and Gucci logos. Again emphasizing the partnership, the case back features the GRAMMY Awards special edition label. Precious versions of the I-GUCCI are also available with diamonds outlining the watch face. The special edition collection also includes sterling silver jewelry interpreting the Gucci dog tag necklace in four variations with black or white enamel finishing also available with diamonds. The gramophone - the symbol of the GRAMMYs - is etched on the dog tag on a yellow 18kt gold globe and an engraved Gucci logo completes the overall design. The new collection is due to launch in February 2011 with prices still to be confirmed.