Monday 22 November 2010

Lingerie label Damaris introduces SS11 collections

The SS11 collection from lingerie label Damaris introduces signature designs with alternatives such as floor-length slips, tulle jackets, bodies and bow-ties to match. New feminine colourways and embellishments such as statement gold studs on the white tulle shoulder bra, a floor-length slip and darling tulle jacket in the ‘Formidable’, to a layering of Swarovski on the tulle shoulder bra, back bow and classic knicker in the ‘Eau De Vie’. Darker tones are featured this season in ‘Portia’ and ‘Raison D’être’ - an exclusive brown multi-tone tulle with Swarovski crystal two-piece set, offering the new and innovative bow necklace bra and classic knicker. For the diffusion line, Mimi Holliday, SS11 introduces new silk satin slips, peep backlace bodies, back bow ruched suspenders, teddies and back bow knickers. Pictured above is the new Mimi Holliday Menage á Trois bra. Damaris and the diffusion line Mimi Holliday are available from Harvey Nichols, Harrods, Selfridges and Fenwicks in London. For Damaris, prices for SS11 range from £67.00 (for the sassy bow tie) to £423.00 for the silk tulle slips. Bras are approximately £140.00 and knickers £120.00, depending on whether they are embellished with Swarovski crystals. Prices for the Mimi Holliday SS11 range from £33.00 (suspenders) to £95.00 for slips.