Monday, 22 November 2010

A new boutique for men - - launches has recently launched. This is a new boutique concept for men in which the team presents the best looks available in one place so that users have no need to trawl through different stores, brands and websites. The website includes an 'editor's choice' and a high-end magazine feel in this one-stop destination for style and fashion needs. is a collaboration between Gary Kingsnorth, who founded the site and was Fashion Director of men's style magazine FHM for twelve years, and Nick O'Donnell - previously menswear buyer at London directional store Matches and Harrods. The website also features experienced collaborators who contribute up-to-date style and news stories. Each week more grooming information and product reviews are added to ensure the readership is kept up-to-date with the latest products.