Thursday, 11 November 2010

Ralph Lauren launches ecommerce with spectacular 4D light display

RalphLauren.com celebrated the launch of its digital offering with a unique four dimensional light installation last night on the fa├žade of its flagship locations in New York and London. Through the use of advanced video mapping technology, this event combined art, fashion, music and fragrance into a modern 4D moment that had never been seen before. The world of Ralph Lauren was illuminated in the sky as moving footage of iconic products.