Wednesday, 1 December 2010

Escada Sport collaboration with Jonathan Saunders

As part of its Resort 2012 collection, Escada Sport will be presenting a capsule collection in conjunction with the British designer Jonathan Saunders. For the past five years Saunders, who studied at the Glasgow School of Art and St Martins College of Art and Design in London, has been creating collections under his own name. These have been sold worldwide at locations such as Bergdorf Goodman, Harrods, Selfridges, Lane Crawford and Bold colouring, elaborate and unusual prints, and clean, innovate cuts are the hallmarks of his style. Saunders' capsule collection for the Escada Sport line – which features a cool, modern femininity, relaxed chic and striking colour – will focus on "buy now / wear now" styles and items for the season's top occasions. The capsule collection will encompass some 20 pieces and extend to all the product groups, including leather accessories. Aligned in its pricing with Escada Sport, the new collection will be available starting in November 2011 at Escada and Escada Sport stores as well as from wholesale partners. A special package of marketing and communication activities will be launched to promote it.