Wednesday, 1 December 2010

New beauty magazine launches next year with
Alice Hart-Davis as editor

New You is a new glossy aspirational beauty magazine launching in April 2011. New You is subtitled “The Future of Beauty” and will cover all aspects of beauty from cosmetics and skincare, via make-up and haircare, nutrition and wellbeing, facials and non-surgical aesthetic improvements, to cosmetic surgery and cosmetic dentistry. Editorial will focus on delivering the latest, most authoritative views on beauty along with the products, procedures and technologies that can help people slow down the ageing clock.

Editorial will be supported by an expert advisory panel of top names in the aesthetic beauty business, including cosmetic surgeon Rajiv Grover, president-elect of BAAPS (British Association of Aesthetic Plastic Surgery), dermatologist Dr Susan Mayou (director for the British Cosmetic Dermatology Group), Dr Mike Comins (President of the British Association of Cosmetic Doctors), nutritionist Ian Marber, leading beautician Nichola Joss and top hairdressers Richard Ward and Jo Hansford.

The magazine will be quarterly and will be targeted 35-55 year-olds. It will have a print run of 35,000 copies and have a targeted, high-end distribution that includes private hospitals and clinics, five-star hotels, beauty salons and health clubs. News-stand distribution, through CoMag, will be through WH Smith and Waitrose. The UK publisher is Alison Hargreaves, PR and marketing consultant across the board, and was creative consultant of the existing American publication which is now expanding to the UK. Awards winning beauty journalist, Alice Hart-Davis has been appointed editor and writes for publications including the Daily Mail, The Times, Red, Marie Claire and The Evening Standard. She is an author (with her teenage daughter Molly) of Be Beautiful: every girl’s guide to hair, skin and make-up (Walker Books) and creator of the Good Things skincare range.