Friday, 3 December 2010

Tory Burch opens debut UK store

Tory Burch has announced the opening of the company’s first boutique in the United Kingdom. The London flagship store will be located at 149 New Bond Street and is scheduled to open this month. The boutique is located in a 19th Century townhouse, spanning across 4200 square feet. The d├ęcor, inspired by Tory Burch’s lifestyle concept, reflects the iconic style of Tory’s first flagship on Elizabeth Street in New York City. The first floor of the London flagship features company signatures like moss green floors, gold leaf mirrors, plum snow leopard curtains and orange lacquer details, but also residential elements like Imari vases, a regency shell chair and a George II claw foot side table. The second floor includes a living room for VIPs and special events as well as a library to relax in or to feature special collections. The entire Tory Burch collection will be available, including ready-to-wear, shoes, handbags, small leather goods, jewelry, eyewear and accessories. This will be the company’s second boutique in Europe; the first opened in Rome in October. Tory Burch is carried at 34 stand-alone stores across the US and Asia, and over 500 select department and specialty stores worldwide.