Monday, 6 December 2010

MACHINE-A launches online store

MACHINE-A, the London destination for emerging fashion design talent, is now is now offering its collection internationally through an online store. The MACHINE-A online store is full-screen video integrated allowing shoppers to browse through the video lookbooks, find information about the products, designers and their inspiration and combined with music, offers the very first immersive full-video online store experience. The site is also optimised for iPad, using the latest HTML5 video technology and touch controls built-in. Taking inspiration from MACHINE-A’s constantly changing window installations by commissioned artists, the video content of the entire site is seasonally commissioned to a new, upcoming fashion film-maker, stylist and art director every six months.