Thursday, 27 January 2011

Cult Beauty launches pop-up in Selfridges today

The online beauty boutique Cult Beauty ( is launching a pop-up shop today at Selfridges London Beauty Hall which will run until 31 January. The Cult Beauty founders, Jessica DeLuca Moore and Alexia Inge, will be present to help with any beauty tips and advice, as well as members of the Cult Beauty expert panel including Tara Smith, James Corbett and Teresa Smith. Selfridges’ customers will have access to beauty brands such as Face Atelier, Ginvera, Immupure, Rodin, MV Organics and Rahua.

Cult Beauty is an online beauty boutique backed by advice from a panel of beauty experts. It has created an authoritative beauty source and guide online that takes no beauty advertising to ensure product recommendation is influenced by nothing other than merit.