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Danish brand
DAY Birger et Mikkelsen will be showcasing for the first time at
Pure Premium this February (see
DIARYdates). Showcasing its AW11 collection, DAY Birger will also be launching its 2ND DAY collection at the show, introducing contemporary designs with a bohemian feel. Other brands showcasing at Pure Premium include Winter Kate, Anonymous by Ross + Bute, Issey Miyake Cauliflower, Math, Bebaroque, TBA, Sara Coleman and Valerie.