Wednesday, 5 January 2011

New adult lingerie brand launches this month

New brand Baci Lingerie has announced it has signed an exclusive distribution partnership agreement with ABS Holdings, the largest adult wholesaler in the UK. The agreement also includes a commitment to open a minimum of 50 standalone Baci Lingerie stores, set to generate a multi-million pound annual sales turnover in the UK. Miami-based Baci Lingerie has opted to partner with ABS Holdings, an organisation with more than 30 years of success in the erotic goods market. It will trade as Baci Lingerie UK Ltd., and will distribute Baci Lingerie through its wholesale division, as well as through its own retail stores. The Black Label Collection will officially debut worldwide this month at the Salon International de la Lingerie 2011 Show and then later in March 2011 at the International Lingerie Show in Las Vegas. By February 2011, the brand will be available through selected high street and online retail outlets in countries including the USA, Australia, New Zealand, South Africa, Canada, Austria, Germany, Russia and now the UK.