Friday, 4 February 2011

Fairtrade Foundation partners with
designers for Fairtrade Collective

The Fairtrade Foundation has teamed up with 14 designers, including Julie Verhoeven, Marios Schwab, Holly Fulton and Hussein Chalayan for Puma (pictured above), for the Fairtrade Collective. Together, they will create a bespoke range of scarves made from Fairtrade certified cotton for fashion e-tailer ASOS. The scarves, available from ASOS during Fairtrade Fortnight (28 February - 13 March) and beyond, will be packaged in drawstring bags made from Fairtrade certified cotton using the same fabric and design as the scarf.

Fairtrade Fortnight is the Fairtrade Foundation's annual two-week campaign to build awareness of products and the challenges faced by farmers in the developing world. Photographers will be hand during Fairtrade Fortnight to snap people wearing the scarves, and a blog at will allow the public to upload pictures of themselves.