Wednesday, 2 February 2011

GQ magazine to launch Style Guide App in association with Mr Porter

British GQ has announced the launch of the GQ Style Guide iPhone app, in association with Mr Porter, which will be downloadable free from the App store from April 2011. With features including 'what to wear', 'how to wear it', and 'where to buy it', the digital content is updated daily by the editorial team. Features will include key pieces selected by those in the know to a discerning GQ edit of the best suits, shirts and shoes and the latest trends from next season’s catwalk shows. Readers can ask the Style Shrink any fashion issues they have or visit How To Dress, giving the latest fashion advice on clothing for all occasions. The GQ Style Guide app is the first application to launch in 2011 from Condé Nast Digital, partnering with the editorial team of the magazine. There will be further Condé Nast Digital announcements coming soon from the British office.