Tuesday, 8 February 2011

New fashion collaboration from
Browns and Club Monaco

Browns is to introduce its collaborative fashion collection with Club Monaco this month. Club Monaco will introduce a well-curated collection of signature women’s and men’s apparel and accessories in Browns’ Shop 24, Browns Men as well as online at www.brownfashion.com. This collaboration marks Club Monaco’s entrance both into the UK and into Europe.

The women’s collection focuses on opposites: masculine and feminine; minimalism and embellishment; lightweight chiffons and twills. The women’s collection will be the exclusive brand in Browns Shop 24 for two months. The men’s collections builds on deconstructed blazers in twills, canvas and chambrays layered on top of stripes, work shirts and oversized sweaters. The men’s collection will take over the ground floor of Browns Mens store. The partnership will be celebrated with an event during London Fashion Week this month. The three points of distribution will launch simultaneously on 11 February with prices ranging from £50.00 to £75.00 for tops and blouses, £125.00 for skirts and trousers, £150.00 for dresses, £200.00 for trench coats and £300.00 for cashmere.