Tuesday, 29 March 2011

Aldo Zilli introduces new range of baby food

Celebrity chef Aldo Zilli and lawyer and entrepreneur Dean Dunham are launching a new organic baby food range into supermarkets. Zilli and Dunham, who each have young children, started work on the new range in 2009 and, following market research and kitchen trials, the first recipes in the Baby Zilli range were created.

The Baby Zilli range initially caters for babies between 4 – 12 months and is divided into four categories; Brekkie (6 months +), Stage One (4 months +), Stage Two (6 months +) and Stage Three (9 months +). Eight initial recipes are being launched, including Zilli Fishy Dishy (salmon and mash) and Cock-a-Leekie (chicken and leeks). Twelve further dishes will be launched in April along with a new Stage Four range (catering for 12 months +).

The new range will be available from June in all Waitrose and Tesco Extra stores, through Ocado and Amazon online and in selected Independent Health Food Stores. Prices range from 89p for Brekkie and Stage 1, £1.29 for Stage 2 and £1.69 for Stage 3.