Tuesday, 29 March 2011

BrandAlley.co.uk introduces iPhone App and YouTube film

Designer discount etailer BrandAlley has launched a new iPhone App to allow members to browse and shop its growing collection on the move. BrandAlley is launching the Fashion iWall video on YouTube (shown above) to coincide with the launch of the new application, which is compatible with iPod Touch, iPad and iPad2. The video shows a girl stood behind the “i-wall”, which is made up of iPads and iPhones, and sees her look transformed several times across the shopping categories available on BrandAlley; fashion, beauty, home and travel.

The video and App are part of BrandAlley’s strategy to engage with all social media channels and reinforce its broadening offer, now including fashion, lingerie, accessories and homeware with designer brands offered at up to 70% off.

The BrandAlley App and Fashion iWall video will exclusively launch to its members tomorrow (30 March) on www.brandalley.co.uk. To coincide with the new App BrandAlley members will have the opportunity to enter a competition to win the latest iPad 2 on www.brandalley.co.uk/fashioniwall.