Monday, 14 March 2011

InStyle and Selfridges to launch beauty advice bible

InStyle has teamed with Selfridges to launch ‘Best Advice We’ve Ever Heard’ - a multi-platform ‘little black book’ of beauty advice.

Based on the monthly beauty column in the magazine, a Facebook page has been designed to share the best advice that has been gathered from industry experts, editors and celebrities and to hear readers’ tips. Beauty advice can be shared by logging on to

InStyle will then present this advice in a standalone edition; a 40-page perfect bound supplement, distributed within the September issue of the magazine.

Selfridges’ social media platforms will support the activity alongside in-store activity to take place in May and September across the UK. As well as sharing advice, the Facebook page will include video content with tutorials, competitions and prizes and beauty buys of the day.