This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of The RL Gang: A Magically Magnificent School Adventure. Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video is narrated by actress Uma Thurman, and launches globally today (3 March) on RalphLauren.com/RLGang and at Harrods online.The new storybook showcases 17 new looks from the spring collection. If a customer likes a certain outfit, they can choose to view that character’s ‘virtual closet’ to shop similar looks. The interactive digital format offers ‘click to purchase’ capabilities allowing shoppers to select fashions directly from the pages and purchase through RalphLauren.com/RLGang.
Polo Ralph Lauren will donate 15% of all proceeds from the first month of sales of the Childrenswear Spring 2011 collection on RalphLauren.com to Room to Grow - a charitable organisation chosen by Uma Thurman. Room to Grow is an innovative program which provides parents raising babies in poverty with one-on-one parenting support and essential baby items throughout their children’s critical first three years of development.
