Thursday, 3 March 2011

Rihanna and NIVEA celebrate
100 Years Skincare For Life

Beiersdorf is preparing the NIVEA brand for its 100th birthday with the introduction of a new business strategy, 'Focus on Skin Care. Closer to Markets'. This will consist of a series of global activities throughout the year starting in May. These include a new marketing campaign, globally aligned point of sale activations, and a multi-channel consumer digital campaign aimed towards a younger target group. Aiming to take the 100th anniversary straight to the consumer, NIVEA will be holding a 'thank you' event to celebrate with consumers from around the globe. Furthermore a large-scale skincare advisory tour which will span across 75,000 promotion areas in retail around the globe is expected to generate more than 13 million consumer contacts. As an extension of its commitment to connect with consumers and celebrate 100 years of better skin care, NIVEA is sponsoring Rihanna’s upcoming tour, which will span across North America and Europe beginning at the end of May. The multi-city tour will include consumer engagement through NIVEA and Rihanna owned social media channels and will feature various NIVEA-branded activations.