Thursday, 21 April 2011

The Independent's i set to introduce Saturday edition this May

The Independent's sister publication i is due to launch ‘i Saturday’ on 7 May. The new edition is set to retail at 30p and will provide a weekend briefing across the UK and Ireland, in a concise and non-bulky format. The UK wide launch followed a TV advertising campaign featuring Independent columnist Dom Joly and Jemima Khan. Launched in October 2010, i is specifically targeted at readers and lapsed readers of quality newspapers, and those who want a comprehensive digest of the news in printed form. i has a circulation of 172,250, and a combined circulation of 355,000 copies a day with its sister paper, The Independent.

Simon Kelner, editor-in-chief of i and The Independent, said of the new launch: “With the growing success of the weekday edition of i, it is natural that we would want to add a Saturday edition. The demand from readers has been such that this is a no-brainer, and we are looking forward to producing a quality one-section companion to the weekend.”