Monday, 9 May 2011 introduces new print magazine

Parenting website has just launched its first print magazine ‘Gurgle’, in partnership with publishing and events company, Media 10. The first edition of the new bi-monthly magazine was published this month (5 May) and will be sold exclusively through Mothercare stores, Early Learning Centres and via subscription on the website.

200,000 copies of the launch issue will be distributed nationwide, with 175,000 copies going to stores and 25,000 to online shoppers. The magazine will be sold for around £2.00 and will focus on the lighter side of parenting, recognising the needs of modern mums to experience something fun, intelligent and fashion-forward as well as being a source of information. Andrew Tyler, MD of, commented: “Today’s mums don’t just want to be dictated to about raising their children, they want a fun, informative and fashion-forward magazine – that is what we hope to achieve with the new publication. It will provide a new opportunity for Mothercare and ELC to engage with their customers as well as offering something genuinely new in the parenting magazine market.”