Nectar, the loyalty programme, has announced the launch of a new, interactive fashion site on nectar.com from next week (23 May). This initiative gives collectors the ability to gain points across a wider range of fashion retailers including Debenhams, House of Fraser, AllSaints and Gap into one virtual high street. These four retailers will also be offering double Nectar points on all purchases for the first six weeks.The new fashion site will also include a variety of practical functions; the search bar will enable consumers to compare and contrast items between retailers, and the ‘Your Wardrobe’ section allows users to select fashion items and store them in a virtual wardrobe.
Nectar has created a video tour of the site, which can be viewed via the site: www.nectar.com/fashion
