Friday, 20 May 2011

Topman to unveil new Personal Shopping Suite designed by Lee Broom

Interior and product designer Lee Broom has curated and designed a new Personal Shopping Suite for Topman’s Oxford Street flagship store, which opens on 24 May. The space features signature pieces from his own collection, such as The One Light Only collection that dresses the ceiling, and the Cathode Console, which acts as the neon lined concierge desk. The clothes are presented in non-conventional ways through the use of printed wall panels, which can be adapted for seasonal changes. Materials such as wenge, oak and walnut feature throughout the colour palette which features teals and browns, with gold highlights adding an exclusive air.

Lee Broom commented: “Coming from a fashion background, it’s been exciting to work with Topman to create their personal shopping suite. The suite has a grand, yet youthful feel to it, as it was important to ensure that men felt comfortable within the space. This space was designed to engage, inspire and give men a personal chill-out zone as they step through their shopping choices.”

The welcoming space features a XBox gaming area as well as three bespoke consultation areas complete with a bar and changing exhibition space which will launch with artworks from Scream and Whisper Galleries, owned by Tyrone Wood. The service which will be based on the new second floor of the Oxford Circus Flagship and will aim to simplify shopping and provide choice to the client through an appointment menu which includes a 30 minute Express service, a one hour Edit for key style updates and a two hour wardrobe over-haul with the Experience session.