Thursday, 9 June 2011

Bauer Media introduces new magazine Outdoor Fitness

Bauer Media has announced the launch of Outdoor Fitness, the first magazine aimed at people who are getting fit and planning their next outdoor challenges: such as trail runs and cycle sportives, triathlons and adventure races or sea kayaks, open water swims and mountain climbs. Developed by Bauer Media's Specialist division to serve those who participate in outdoor fitness activities, bi-monthly Outdoor Fitness will deliver features on events and challenges, physical and emotional wellbeing and an understanding of our environment and how to make the most of it.

Rob Munro Hall, Group MD Specialist, Bauer Media, said:
"We have built on our expertise gained from Trail and Trail Running and are perfectly placed to be the first to market with this new magazine, which will serve a growing audience. Outdoor Fitness also provides both lifestyle and specialist advertisers with a unique opportunity to reach highly active and affluent, 25-55 year olds."

Outdoor Fitness is priced at £3.99 and the first issue goes on sale nationally 6 July.