Thursday, 9 June 2011

Damaris and Mimi Holliday to launch pop-up at Selfridges in September

Damaris is celebrating its decade anniversary with a pop-up shop of Damaris and Mimi Holliday collections at Selfridges during London Fashion Week and throughout September. The pop-up will showcase the exclusive Damaris Anniversary capsule collection, which will feature in the brand's show on the British Fashion Council's digital schedule for SS12, as well as the latest Mimi Holliday designs.

Damaris is collaborating with young British designer Giles Miller to create the design of the pop-up which will be based in the recently renovated lingerie department. This represents a chance for the brand to experiment within the retail sector, with further plans to open a Mimi Holliday flagship store in September 2012.