Wednesday, 29 June 2011

Triple Success for ASOS at Online Fashion Awards 2011

The Online Fashion Awards in association with Medwinds, were revealed this week (27 June), with online fashion store ASOS winning three awards. ASOS was announced as winners of ‘Best New Fashion Site’, ‘Best Vintage Site’ and ‘Best Online-Only Site’.

Now in its fourth year, the Online Fashion Awards 2011 encompass twelve categories, naming a winner and runner-up in each. A panel of industry experts including Show Me Your Wardrobe’s Jackie Dixon, founder Leon Bailey Green, Drapers’ online editor Keely Stocker and ASOS’ Jemma Dyas, compiled a final shortlist of the best fashion sites on the web, before putting this shortlist to the public vote. More than 47,000 votes from users determined the overall winners.

Full list of Handbag Online Fashion Awards 2011 winners:

Best accessories site
Winner – Accessorize
Runner up – Etsy

Best boutique site
Winner – Paul's Boutique
Runner up – Monica and Joe

Best British fashion blog
Winner – Style Bubble
Runner Up – The Style Bite

Best designer site
Winner – Net-a-Porter
Runner Up – The Outnet

Best high street site
Winner – Topshop
Runner Up – River Island

Best independent fashion magazine site
Winner – My Fashion Life
Runner Up – Fashion 156

Best international fashion blog
Winner - The Style Rookie
Runner Up – The Coveted

Best new fashion site
Winner - ASOS Marketplace
Runner up – Monica & Joe

Best online only site
Winner – ASOS
Runner up – Net-a-Porter

Best use of innovation
Winner – Girl meets dress
Runner up – Burberry

Best user experience
Winner – John Lewis
Runner up – Net-a-Porter

Best vintage site
Winner – ASOS marketplace
Runner up – eBay Fashion