Wednesday, 29 June 2011

Village Bicycle collaborates with Craig Lawrence

Following the launch of fashion and concept boutique Village Bicycle, London fashion entrepreneur Willa Keswick has teamed up with Brit designer and five-time consecutive NewGen award winner Craig Lawrence to create a new diffusion line. This collaboration will fuse Willa’s love of bright colours with Craig’s innovative textile techniques to create a Summer collection of accessible designs. The six pieces will include; dresses, skirts, fingerless gloves and cropped tops, priced from £80.00 - £800.00. Moving away from Craig’s signature colour palette of darker hues, this collection will be brighter, appealing to The Village Bicycle’s more playful customer.

Craig Lawrence believes that this partnership will attract a new customer to his brand; “It’s exciting to work with such a unique and fresh London boutique. I love the vibe of the Village Bicycle brand, and I hope that this collaboration will make my designs more accessible".

Craig Lawrence for The Village Bicycle will be available from 21 July.