Following the launch of fashion and concept boutique Village Bicycle, London fashion entrepreneur Willa Keswick has teamed up with Brit designer and five-time consecutive NewGen award winner Craig Lawrence to create a new diffusion line. This collaboration will fuse Willa’s love of bright colours with Craig’s innovative textile techniques to create a Summer collection of accessible designs. The six pieces will include; dresses, skirts, fingerless gloves and cropped tops, priced from £80.00 - £800.00. Moving away from Craig’s signature colour palette of darker hues, this collection will be brighter, appealing to The Village Bicycle’s more playful customer.Craig Lawrence believes that this partnership will attract a new customer to his brand; “It’s exciting to work with such a unique and fresh London boutique. I love the vibe of the Village Bicycle brand, and I hope that this collaboration will make my designs more accessible".
Craig Lawrence for The Village Bicycle will be available from 21 July.
www.craiglawrence.co.uk