Thursday, 8 July 2010

Fashion label Issa London launches new baby and childrenswear line

Daniella Issa Helayel, the designer of Issa London, expands her signature use of vibrant print and colour to a new baby and childrenswear line, Baby Issa. The print story is a series of “doodles” of hearts, spots and stripes in baby pink, green, classic red and navy blue. Both the colours and prints were chosen to reflect what inspired Helayel to develop a baby line in the first place. Tea dresses, summer party dresses, trench coats, boy shorts, swimwear and flower girl dresses in 100% cotton and cotton voile are all available. The collection is fun while focusing on function and a price point that equals value for money. Daniella Issa Helayel’s philosophy has always been to create clothes that make the everyday special. Each piece is presented on a printed fabric hanger with every purchase. Baby Issa focuses on dresses for girls and shorts for boys from the ages of 0-12 years old. The collection will be available to buy in stores and online from November.