Tuesday, 13 July 2010

New fashion e-commerce site launches in the UK

New fashion e-commerce site, www.dia-boutique.com, launches on 10 August 2010. A Middle Eastern version launched mid-June making it the first Arabic e-commerce fashion website launched there. Focusing on uniting a new generation of designers from across the globe, creating a playground to showcase luxury products as well as sourcing unique and independent fashion designers, Dia’s goal is to promote and support the success of independent, creative fashion designers in a global market. Nurturing them to expand without losing their independence, and to compete with more established, financially backed mainstream designers. This one stop portal is host to a family of designers from New York, Paris and London but also reaching Istanbul, Beirut and Mumbai.