Tuesday, 17 August 2010

Frey Wille launches new
collections and opens second London store

Frey Wille luxury jewellery has launched its new Autumn/Winter collections ‘Hope’ and ‘Nixe’, inspired by surrealist artist Gustav Klimt, these are launching to coincide with the new store, set to open in Sloane Street in late September. The painting ‘Hope II’ was the inspiration behind this new Frey Wille Hope collection of bangles, rings, earrings and pendants. Honeyed bandeaus of yellow gold line the multi-coloured enamel designs that include poppy red, cobalt and azure and amber. The Nixe range includes oyster-greys, muted silvers, and glossy liquid amongst mirrored motifs of gold and platinum. Both the new ranges are pictured above. Situated on Sloane Street, the new Frey Wille store brings a second boutique to the capital in time for the Austrian jewellers’ 60th Anniversary in 2011. The new store is designed by Simone Gr├╝nberger-Wille, head of design for Frey Wille, and Japanese architect Miyako Niarz. This is the first of a number of new additions as there will be another 10 stores opening around the world in the latter half of this year.