Tuesday 17 August 2010

Rollacoaster magazine to launch during LFW

Rollacoaster will be the first free unisex fashion, style and culture magazine to launch in the UK. The new publication, set to launch on 20th September during London Fashion Week, will showcase fashion, beauty, grooming, film, TV and music offering a 50/50 split of male and female editorial. 250,000 copies of the launch issue will be distributed across the UK in key retail areas including within Selfridges department stores and also Westfield shopping centre. Printed in a glossy and unique over-size format Rollacoaster will spotlight specific products and focus on the individual elements of a look as well as covering all areas of beauty: hair, make-up, skin and fragrance for both women and men. The second issue will be published in February 2011 at which time the title hopes to publish monthly. The first issue of Rollacoaster contains a cover feature with musician/producer Pharrell Williams as well as an exclusive interview with the cast of BAFTA award-winning TV show Misfits (pictured here).